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The National Autistic Society's Autism Hour


The National Autistic Society's Autism Hour

The National Autistic Society’s Autism Hour is the UK’s first week-long event, launching 2 October, where shops and services take 60 minutes to provide autistic people with a break from the overload of too much information.

As part of their Too Much Information campaign, and with the support of shopping centre owner intu, in the week of 2nd October The National Autistic Society’s are asking shops and businesses to take simple steps for 60 minutes that lead to a more autism-friendly world.

By simply making a few small changes to their stores during the Autism Hour, the experience of shopping, that can usually be quite daunting can be turned into a much more tolerable and pleasurable experience for adults and children with autism;

  • Turning down music and other noise: Overwhelming noise is a common barrier to autistic people accessing shops. Where possible, in-store tannoy announcements and other controllable noise should be reduced.
  • Dimming the lights: ​​Lighting, particularly fluorescent strip lighting, can be overwhelming for autistic people. Wherever possible, whilst maintaining a safe premises, lights should be dimmed or switched off.
  • Sharing information about autism with employees: We don't expect everyone to be an autism expert but we believe everyone should understand autism. We'll provide information about autism to help your staff make your customers' experience a positive one.
  • Sharing information about our Too Much Information campaign: In the week of October 2 we ask that you help increase the public's understanding of autism by sharing our Too Much Information campaign with customers.


If your business would like to be involved, you can find more information on how to go about this here: www.autism.org.uk/autism-hour


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