New Lamaze toy

Lamaze toys are made according to their Infant Development System, this is a comprehensive system that designs toys specifically to lead babies along a learning curve during the first few weeks of their lives.

You may have seen some of these attached to pushchairs, such as Oscar the Octopus, but new to the their toy range this year is Flip Flop Fred £5.99, a colourful turtle. Suitable for newborns it has high contrast patterns that stimulate vision, crinkle fabric that encourage auditory awareness and turn it inside out for peek-a-boo play.

With a number of toys that focus on child development, the Lamaze toy range includes rattles, teethers, buggy/cot toys, play mats, board books like ‘Lamaze Farm Sounds Book’, and even bundles of toys starting from £24.99. At affordable prices, each toy has been through numerous safety checks to ensure they are free of dangerous materials and chemicals, leaving parents confident that each toy is safe and is in no way harmful to their baby.

To purchase Flip Flop Fred or any other Lamaze toys go to www.lamazetoys.co.uk or www.tomy.com.

Or for your nearest stockist contact the consumer helpline 01271 336 172.